Convenience will be king in Birmingham in April at National Convenience Show 2016

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From 1820 April, the National Convenience Show will bring the convenience sector together at the NEC in Birmingham. More than 300 suppliers of products, services and brands present their launches, while experts will discuss the hottest industry trends.

The show is a must-attend for all owners and buyers from the convenience market, including convenience stores, independent retailers, symbol groups, off licences, wholesalers and cafés. It provides the perfect platform for businesses to review the best fresh produce and products, and see the latest innovations in technology and services, from POS support to cutting-edge payment processes.

Convenience stores continue to grow in popularity, largely driven by the time-poor nature of today’s consumer. As the big four supermarkets continue to branch out with an increased local and franchised presence, competition in the convenience sector is growing. All convenience retailers must ensure they are at the forefront of trends in the sector to achieve and maintain success.

Bernard Matthews, the turkey products supplier, and Cheddar cheese brand Pilgrims Choice will join other exhibitors, such as successful popcorn producer Propercorn, and Ginsters, the leading UK Cornish pasty manufacturer, at the National Convenience Show 2016. Also present will be Debangstix, the electronic e-cigarette supplier that leads the way in the new trend offering an alternative to tobacco cigarettes.

The event will also give visitors the opportunity to learn about the latest consumer trends and receive advice from successful retailers and leading entrepreneurs. The Retailer Hub will return in 2016, bringing together leading suppliers, retailers and industry analysts who will share their experience with visitors to help them stay ahead of the game.

Focusing on the future of convenience retailing and the use of digital marketing, among other topics, speakers will cover how to best communicate and engage with customers. Sector experts will also provide advice on how to build a brand, drive footfall, improve category management and increase basket spend.

Jack Halliday, National Convenience Show event director, said: “With more than 300 suppliers and brands and show features packed full of expert advice to increase profit margins and ultimately grow business, this year’s event is not to be missed.

“We welcome buyers and owners from across the retail sector, whether established or new to the industry, all of whom will benefit from exposure to the latest innovations in products and services with experts on hand to discuss the latest trends that will shape the convenience sector over the coming years.”

National Convenience Show 2016 will be co-located with the Farm Shop & Deli Show, giving retailers the chance to explore a range of relevant products and exhibitors to help them find their point of difference.

Both shows will also be co-located with Food & Drink Expo and Foodex, bringing together suppliers from across the whole food and drink industry, from retailers to manufacturers.