Today, Corona and Parley for the Oceans announce the evolution of their partnership: Clean Waves, a creative fundraising platform aimed at boosting the use eco innovative materials in fashion and industrial design. The first product launched, sunglasses, are made from Parley Ocean Plastic® and incorporate new forms of upcycled marine debris intercepted on coastal communities, beaches, underwater and on high seas. Beginning June 1, the sunglasses will be available for pre-sale on NET-A-PORTER with each pair enabling consumers to help protect dedicated remote islands. Individual geographical coordinates are featured on every pair of eyewear, directly connecting them to a specific place in paradise impacted by marine plastic pollution and through purchase consumers help protect. For every 100 pairs of sunglasses sold, Parley and Corona will expand their commitment and protect another island against marine plastic pollution for one year. The first edition launches with models linking to islands in Bali, Maldives and Palau.
Since making a commitment to protect 100 islands by 2020, Corona x Parley have intercepted plastic from dozens of remote islands, while rallying thousands of volunteers for clean-ups and education campaigns. The material collected sparked a deeper investigation into the complex types, sources and pathways of plastic in some of the most severely affected areas of the Maldives, Indonesia, Australia, Sri Lanka, Mexico and Chile. The launch of Clean Waves will bring new value to such plastic waste intercepted by upcycling the full range of plastic types, including some that are typically overlooked or left behind due to low material value. Therefore, in addition to the most valuable recyclables, including PET, Nylon 6 and HDPE, Clean Waves is also putting a strong focus on transforming polypropylene (PP) into new forms of Ocean Plastic® for use in high-end consumer products, starting with fashion accessories. The sunglasses are the first produced with a new technology, which transforms low-level types of plastic waste into high-performance materials, providing a unique look.
“Plastic is everywhere, a design failure which harms sea life and human health. While we can’t phase it out overnight, we can stop making more. Clean Waves is the urgently needed fundraising platform where creators support our movement by designing products from Ocean Plastic®, a premium material made from upcycled marine plastic debris.” said Cyrill Gutsch, founder of Parley for the Oceans.
Clean Waves will include collaborations from industry leaders in fashion, industrial design, photography, art, film, music and material science who are equally passionate about the health of our oceans and the development of less harmful, and ultimately non-harmful ways of designing, making and using products. Already the platform is working with Anja Rubik, M.I.A. and Inez and Vinoodh, influential creators in the fashion industry.
“As a brand that calls the beach home, Corona has a long-term mission to address the problem of marine plastic pollution and ultimately protect paradise. Over the years, we’ve conducted many clean-ups and most recently committed to protect 100 islands by 2020 with Parley,” said Felipe Ambra, global VP of Corona. “Yet, with approximately eight million metric tons of plastic being dumped into the ocean each year, we recognise that the problem is bigger than any one island and the creation of Clean Waves is a way for other ocean warriors to support upcycling and help us build on our existing commitment.”
The limited edition Clean Waves sunglasses will be available for purchase exclusively on NET-A-PORTER with a pre-sale beginning June 1, 2018. Prices range from £215-230 with 100% of the proceeds supporting the cause. The first Clean Waves sunglasses launch in three model editions:
Type Zero – White Flag: solid white frame with mirror lenses, funding the protection of one island in the Maldives (£215)
Type Zero – Coral Sand: multicoloured frame with mirrored lenses, funding the protection of one island in Bali (£230)
Type Zero – Reef Camo: multicoloured frame with mirrored lenses, funding the protection of one island in Palau. (£230)