Coronavirus week 4: e-commerce sales of face masks increase by 417%

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In the wake of the coronavirus, e-commerce revenue from face mask sales has increased by 417%. That’s according to new data from e-commerce analytics platform Contentsquare.

Each week, Contentsquare has been providing updates on the Coronavirus’ impact on ecommerce, based on real-time data from over 50 million transactions from 1400 sites.

The latest research shows that, since the crisis began, visits to pages selling face masks have increased by 2,558%.

It also found that — at one popular online grocery store — revenue from toilet rolls has increased by 42%, while visits to hand sanitizer has grown by 16,452%. Online sales of tinned foods are also up 45% as shoppers prepare for the worst.

Unlike previous weeks, traffic to tourism and transport sites is back up by 9%, as consumers flock back to check refund policies and organize cancelations.

Aimee Stone Munsell, CMO at Contentsquare, commented: “The world’s biggest retailers are seeing the impact of the Coronavirus on their businesses, with consumers avoiding busy high streets in exchange for the safety of shopping online. In the last few alone, we’ve seen a significant boost in online purchases, with consumers buying more groceries — and more healthcare products — online. While there has been a boost in online sales for some industries, others are clearly suffering.

“The ability to pull these types of insights in real-time is vital for brands, which can respond with changes to stock, navigation and on-site promotions in order to drive consumers to the products they need.”

Ecommerce data relating to the crisis will continue to be regularly updated at  https://contentsquare.com/blog/