Costa Coffee releases rainbow cups for Pride

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The nation’s favourite coffee shop, Costa Coffee, is proudly displaying its true colours with the launch of the first ever limited-edition rainbow coffee cups to celebrate Pride across the UK.

With Costa Coffee a founding partner of GLOW (Gay Lesbian Out at Whitbread) the activity has strong support from staff, with many Costa team members taking part in Pride parades across the country for the third year running.

GLOW is a group of over 1,000 members that champion equality and inclusion in the workplace, ensuring all employees feel strong and supported in the company, no matter their background or personal preferences. This reflects Costa Coffee’s commitment as an employer that provides equal opportunities and inclusivity to give colleagues courage and pride in who they are.

The limited-edition Pride cups will be available for a short time in selected stores across the UK* in Edinburgh, Essex, London, Glasgow, Brighton, Leeds, Manchester and Cardiff – with Edinburgh and Chelmsford first to proudly offer them from today. Available a week ahead of and on the day of Pride marches in each location, the cups help to spread the messages of celebration and inclusivity.

The cups are fully recyclable and ordered in place of the red for each store to reduce waste.

Jason Cotta, Costa Coffee’s managing director UK & Ireland, commented: “Our all new rainbow cups are a fun way to celebrate Pride and reflect Costa Coffee’s values of equality, and diversity. We are passionate about championing team members rights to work in an inclusive, supportive environment. We’re so proud of the achievements of the GLOW team and look forward to seeing them marching at the many of the Pride Parades across the UK.”

In previous years, Costa Coffee has shown its support of Pride with the launch of limited edition Rainbow Lattes as well as changing its iconic red sign at key stores to rainbow. This activity all ladders to Whitbread PLC’s commitment to being the most inclusive employer in hospitality.