Cotton Traders picks ChannelAdvisor to develop e-commerce strategy

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Cotton Traders: developing online business

Cotton Traders: developing online business

Cotton Traders, the UK mail order clothing retailer, has selected ChannelAdvisor to manage its pay per click (PPC) programme with the company’s paid search solution.

“With an extensive knowledge of the industry and history of success with paid search, ChannelAdvisor was an obvious choice for us,” said Nicola Travis, marketing information manager for Cotton Traders.

“It is reassuring to know an expert team will be constantly monitoring our account, optimising performance, managing profitability and identifying potential revenue-generating opportunities. We are looking forward to working with the team to develop a more complete e-commerce strategy.” 

Cotton Traders was established in 1987 and has become one of the most successful mail order companies in the UK, employing 1,000 staff and with an annual turnover of more than £65m.

Cotton Traders said it turned to ChannelAdvisor to create and implement an effective advertising strategy to increase online visibility and drive conversions to its website.

Cotton Traders will have a dedicated team managing its search performance, conversions and buyer behaviour, ensuring marketing spend is attributed where it will deliver the best ROI for any particular product, said ChannelAdvisor

A ChannelAdvisor campaign manager will update Cotton Traders on the company’s account status every week with a written report and call, and on a quarterly basis with in-depth strategic planning. Cotton Traders will also have full visibility of its campaigns at all times through ChannelAdvisor’s web based platform.