CreatorIQ, the leading influencer marketing platform for global brands and agencies including Disney, Airbnb, and Ralph Lauren, has expanded its business into France and Germany as part of its growth strategy.
The firm’s expansion follows the significant $12 million investment from TVC Capital and Unilever Ventures last year, and comes at a time of rapid growth for the influencer marketing industry which is expected to hit $10 billion by 2020.
On the back of a successful year opening its EMEA HQ in London, CreatorIQ has launched into both France and DACH markets as a result of some large Enterprise and agency wins as well as increased demand for influencer marketing software. This has resulted in the company bolstering its sales team across the region with three strategic hires in the UK, France and Germany.
Nicolas Audry joins as sales director France with extensive experience working across the EMEA region for SaaS companies, the last five years of which has been supporting major retail and e-commerce businesses with digital transformation
Dr.Matthias Göllner, joins as sales director DACH and will lead CreatorIQ’s business in the DACH region. Working for companies like Hootsuite, Matthias has gained extensive experience in the social media and influencer marketing space and has collaborated with major brands to build social media as an integral part of their digital marketing and customer experience strategy.
Gary Squires joins as sales director UK with over 13+ years of experience working for leading digital marketing technologies such as Khoros, Social Bakers and Cision.
Natalie Crippen takes on a new role as mManager customer success EMEA, after launching CreatorIQ’s UK office in 2019.
Kam Zulawski, managing director EMEA, CreatorIQ, comments: “Following the investment received last year, expanding our offering into Europe was a key part of our global growth strategy. We have a market leading, competitive proposition, that enables brands to track and drive their relationships with influencers and engage with customers. The new hires ensure that CreatorIQ continues to have the perfect combination of innovative technology and forward-thinking people to support our rapid growth.”
CreatorIQ is the leading cloud solution for global enterprises to manage and optimise influencer campaigns at scale. With a technology-first focus, the company is developing AI-backed solutions for influencer marketing workflow, measurement insights, fraud detection, and industry benchmarking to meet the needs of Fortune 500 brands and their agencies.