Dairy brand, Nomadic, launches Mango Lassi and targets Diwali

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NOMADIC, the new dairy brand, has launched a new Mango Lassi drink, a modern twist on the traditional refreshment will be available nationwide with an RRP of £1.49. Stocked in Tesco and through Ocado from mid-October, this creamy drink comes out just in time for the Hindu festival Diwali, which this year falls on the 23 October.

Available in a 330ml bottle this new product will join the current brands portfolio, which includes NOMADIC Oats and Yogurt Pots, launched last month. The dairy brand aim to bring something different to the yogurt category and as such is launching world inspired dairy, both for eating and drinking on the go.

NOMADIC, born from two existing dairy brands, offers a unique selection for consumers who are increasingly seeking to experience more international and interesting flavours. Founders Alan Cunningham and Nir Sapir believe that their Mango Lassi is a perfect addition to the range and look forward to offering a different drinking experience to the consumer.

Cunningham said:  “Nir and I are incredibly excited about NOMADIC and this exciting phase of growth. Our Mango Lassi is a fantastic addition to our range; we are looking forward to people trying our delicious addition to the NOMADIC journey.”