Daniel King appointed to president and chief operating officer of Profitero

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Profitero, the e-commerce analytics company that monitors what shoppers see and buy online, today announced the appointment of Daniel King to president and chief operating officer (COO), a new position within the company.

“We are delighted to bring Daniel on board as president and COO as Profitero responds to growing demand for its e-commerce analytics solution for consumer packaged goods brands,” said Vol Pigrukh, CEO and co-founder of Profitero. “Our recently announced alliance with Nielsen reinforces our position as the leading global provider of e-commerce analytics, and Daniel’s industry knowledge and proven international experience will enable us to further scale our operations globally.”

Effective immediately, King will oversee Profitero’s sales, client services, marketing and strategy & insights divisions, ensuring operational excellence across the company. King will also be responsible for Profitero’s global expansion as well as accelerating the rapid growth of its sales team across EMEA.

“Profitero is at the forefront of the e-commerce explosion for consumer packaged goods brands and I’m excited to step into this role during such a pivotal time for the company and the sector,” said King. “As evidenced by our growing global customer base, which includes General Mills, Beiersdorf and L’Oreal, our industry-leading technology is helping to solve an urgent need for brands and retailers that want to succeed across all retail channels – online and offline.”

King has been with Profitero since its inception, initially as a board advisor and then as a non-executive board director, and he brings more than 15 years of experience within e-commerce, data insights, SaaS and analytics. He has extensive knowledge in investing in, advising, and scaling up high-growth companies, including helping them expand internationally. King has previously held CEO and managing director roles with a number of successful technology companies including Compete, MySupermarket and Experian Hitwise.