Debenhams renews contract with DHL to support long-term omni-channel growth strategy

Facebooktwittergoogle_plusredditpinterestlinkedinmailFacebooktwittergoogle_plusredditpinterestlinkedinmail

DHL Supply Chain has renewed its 20-year partnership with leading retailer Debenhams for a further five years.

Continuing its successful and long-standing relationship with the retailer, DHL will provide warehousing and distribution to support Debenhams’ omni-channel strategy, providing an improved customer experience wherever, whenever and however consumers choose to make their purchase and take delivery of their goods.

Harnessing the power of sales data, DHL will manage Debenhams’ stock to seamlessly support its online, Click and Collect and store replenishment requirements.  Fast replenishment to 166 stores nationwide means Debenhams will have the right stock delivered to the right store in line with real-time purchasing trends, rather than through forecasts.   The supply of stock will be managed from three omni-channel distribution centres and will result in leaner stock holdings; while more effective transport planning will increase efficiency and reduce empty mileage.

Over the past 20 years DHL has worked with Debenhams to support its business growth and drive continuous operational improvement throughout its supply chain. DHL also introduced a dual fuel fleet for Debenhams’ logistic operations in the UK and Ireland to drive down CO2 emissions and help the business achieve its ambitious eco-efficiency targets.

“For the past two decades DHL has delivered a quality supply chain solution to Debenhams and we are confident that it will continue to do so over the next five years,” said Michael George, director of logistics at Debenhams. “With its breadth of capability and experience in delivering strategic change, DHL is well positioned to support Debenhams’ ambitions in the years ahead.”

Dean Wyatt, VP of fashion and beauty at DHL Supply Chain, said: “Our renewed partnership with Debenhams builds on the successes achieved so far and focuses on activities that strengthen DHL’s omni-channel distribution capabilities to meet the evolving demands of the consumer. It further supports DHL’s continued growth in the retail industry and we look forward to working with Debenhams to introduce new initiatives to greater improve efficiencies.”