December 23 is tipped to be the busiest shopping day with footfall predicted to be up 53% on the daily average, according to Experian.
So called Panic Monday – 22 December – is when online shopping is predicted to fall away as consumers take to the streets and head in-store to cover off the last items on their Christmas lists. Panic Monday follows Manic Monday (8 December), which overtook Cyber Monday as the UK’s busiest online traffic day, Experian reports.
Steve Richardson, regional director, UK & Ireland at Experian FootFall, said: “Christmas 2014 has already seen the rise of various shopping phenomena, such as the mainstream adoption of Black Friday in the UK and the advent of Manic Monday, which took over Cyber Monday as the busiest online shopping day this year. December 22 is expected to bring another new Christmas shopping date – Panic Monday – when consumers will abandon online shopping and take to the streets, in a bid to ensure they tick off all the final gifts on their Christmas lists.
“With this year’s footfall set to follow the same pattern as 2003 and 2008, when Christmas Day also fell on a Thursday, we expect Tuesday 23 December to be the busiest day in terms of shopper traffic, up 53% on the daily average. Last year, the peak periods on the busiest Christmas shopping day fell during the lunchtime rush, between 1pm and 2pm. To ready themselves, retailers may wish to bolster their rotas on this day to ensure there are sufficient sales associates to service customers’ needs, open up additional tills as required or adopt queue busting strategies to optimise in-store shopper journeys.”