Didsbury Gin creator, Alderman’s Drinks, launches ARLU RUM brand

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Move over gin, it’s time to spice things up with rum this Spring. Enter ARLU RUM’s bold, punchy, flavoursome range of rums – guaranteed to lift spirits this March.

Caribbean born, Manchester made; this expertly crafted rum collection is imported from the award-winning Demerara Diamond Distillery and lovingly blended with unique natural flavours and spices in the heart of Manchester. Offering three new flavours in the range; ARLU RUM Original Spiced, ARLU RUM Passionfruit & Mango and ARLU RUM Blood Orange are set to tantalise taste buds.

ARLU RUM Original Spiced is sure to satisfy even the longest-standing rum fans thanks to its slightly sweeter take on classic spiced rum with notes of vanilla fudge and butter. The ARLU RUM Passionfruit & Mango and ARLU RUM Blood Orange have been created using some of the best rum from the Caribbean and blended with a fantastic range of spices and fruit flavours providing a unique twist to a classic cocktail or enjoyed simply with a mixer.

Created by Alderman’s Drinks, the brains behind one of Britain’s most exciting gin brands, Didsbury Gin, founders Mark Smallwood and Liam Manton are building on this success by innovating within the growing rum category. With annual sales of the spirit now topping £1billion, ARLU Rum is set to quench Brits’ growing thirst for new and exciting products as the nation seeks new experiences from their drinks, shown by the explosion in flavoured gin.

Manton commented: “We can’t contain our excitement any longer… ARLU RUM, our second brand under Alderman’s Drinks has landed! Consumers and connoisseurs are constantly looking for innovation, more so than ever in the rum category as the ‘rumaissance’ shows no signs of slowing down, and this range of beauties won’t disappoint.”

ARLU Rum is available from £23.00 and available to purchase in Harvey Nichols and online at www.arlurum.com.