Doddle believes retailers will start discounting two weeks earlier than Black Friday

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Doddle reckons UK retailers will start discounting before Black Friday and spread the offers over a wider period.

CEO, Tim Robinson, said: “At Doddle we think the spike is going to start sooner than expected. Retailers are likely to discount earlier than Black Friday but spread the offers over a longer period of time to try and avoid the cataclysmic spike that occurred last year.

“Last Christmas customers voted with their feet with 39% of online shoppers opting to use click and collect rather than wait in for a delivery. This year we expect to see exponential growth in click and collect volumes and we’re happy to be part of the solution that helps shoppers to kick the Grinch.”

On the industry’s preparations to deliver Christmas this year and how Doddle is helping to kick the Grinch of missed deliveries, Robinson said: “More preparation, planning and forecasting has gone into peak planning for 2015 than any other year. Perhaps unsurprisingly, after last year, no one was going to leave it to chance.

“Across our own network we’ve planned for a range of scenarios, one of which considers our parcel volumes growing by as much as 400-600% compared to a normal week. Without a crystal ball to know exactly what our volumes will be at their peakiest, our current 50% MOM growth is a telling indicator that a 400-600% increase by peak is highly likely.

“We think the growth in our own volumes will come from consumers who want to kick the Christmas Grinch of missed deliveries. Whilst one hour delivery windows for food are becoming commonplace, shoppers still want more solutions that help them manage their precious time and avoid the inconvenience of having to wait in for their stuff or chase a delivery they missed.

“Everyone has been prepping for the mega online shopping event, Black Friday, with more tech and more muscle. In fact in just the last few weeks we’ve heard that Royal Mail and Amazon are taking on 19,000 new employees each, Yodel is recruiting 7,000 additional van drivers and DPD have built a £100m parcel superhub. All of this suggests the industry is in good shape.”