Double Dutch appoints new head of on-trade sales


Double Dutch, UK award-winning premium tonic and mixer brand, has appointed Victoria Tripp as head of on-trade sales.

With 13 years of experience working within the premium drinks sector, Tripp joins Double Dutch after six years with Diageo working in a commercial role with the top 10% of the UK on-trade. In her final year, Tripp was responsible for creating bespoke customer experiences in a customer activation role within the reserve brands portfolio. An accomplished addition to the Double Dutch team, Tripp brings a wealth of sales and marketing experience having previously held commercial positions at Promixo Spirits and Cellar Trends.

Tripp is the latest appointment to the senior team at Double Dutch, following the recent arrivals of Angela Farrugia as a non-executive director and Jo Verdult as general manager and chief operating officer.

Commenting on Tripp’s appointment, Raissa de Haas, co-founder of Double Dutch, comments: “We are delighted to welcome Victoria to the Double Dutch team. She has years of valuable experience and joins us at a pivotal time in the business. I look forward to working with her to deliver our ambitious growth plans.”

Tripp comments: “It’s an exciting time to be joining Double Dutch as they are making waves in the drinks sector. I look forward to working alongside the young and dynamic team while pushing the brand’s on-trade strategy forward.”