Consumers will be lifting their glasses without guilt this Christmas as new Mintel research in the US reveals 85% of imbibers believe drinking wine in moderation can be good for overall health.
Health experts have long touted the health benefits of antioxidant-rich red wine, reports Mintel, and it cites a study published in the Journal of Epidemiology & Community Health in October 2010, which suggests light wine consumption (1-2 glasses a week) is no longer off limits for pregnant women.
Additionally, 87% of wine drinkers believe red wine in moderation can be good for your heart, compared to the almost half (44%) who believe the same about white wine. Furthermore, 74% of wine drinkers agree with the statement drinking wine in moderation is better for your health than drinking beer in moderation.
“Wine, especially red wine, has always enjoyed a healthy halo due to the suggested benefits of antioxidants,” said Goel Lal, senior analyst at Mintel. “Consumer belief wine can be good for your overall health boosts wine ratings compared to beer and spirits, and aligns with the consumer trend toward eating and drinking healthily.”
Consumers are also more likely to drink wine during the holiday season. Sixty-six percent of wine drinkers say they frequently drink wine on holidays and special occasions at home, compared to 22% who say they frequently drink wine at bars and 18% who say they drink wine at restaurants without a meal.
“Wine consumption increases around the holidays, as does the average amount spent on a bottle,” said Goel Lal. “The average amount spent for a special occasion or holiday party is about $26.71 per bottle, but the spending drops by roughly $4 per bottle when wine consumers drink wine at a restaurant or nightclub.”
Mintel research also uncovered how customers choose their wine. Fifty-nine percent of wine drinkers say they stick to the type they know or like (Chardonnay, Merlot, Zinfandel, etc.), while 26% say they decide after an in-store sampling. Meanwhile, 35% say their decision is based mainly on price.