Dunkin’ Brands ties with Welcome Break to add Baskin-Robbins shops and Dunkin’ Donuts products to motorway services

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Motorway services tie up

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Dunkin’ Brands, the parent company of Baskin-Robbins and Dunkin’ Donuts, and Welcome Break, one of the largest independent motorway service operators in the UK, today announced a partnership to bring Baskin-Robbins shops and Dunkin’ Donuts products to select motorway service areas in the UK.

Under the agreement, Baskin-Robbins shops will be added to four Welcome Break sites in the coming weeks, and Dunkin’ Donuts baked goods will be added to one motorway service area as well.

“We’re excited to partner with Welcome Break, one of the largest independent motorway service operators in the country, to bring Baskin-Robbins and Dunkin’ Donuts products to their customers,” said Jim Johnstone, general manager, UK, for Dunkin’ Brands.

“We look forward to serving travellers Baskin-Robbins’ ice cream, sundaes and frozen beverages, as well as Dunkin’ Donuts baked goods, at these select locations, and hope to potentially expand this partnership to include additional Welcome Break motorway service areas in the future.”

The four Baskin-Robbins locations at Welcome Break sites will feature the brand’s premium hard scoop ice cream, as well as its frozen beverages and ice cream sundaes. In addition, a range of donuts from Dunkin’ Donuts will be available at one Welcome Break location as part of the partnership, so travellers can treat themselves while they’re on-the-go.

“We’re pleased to partner with Dunkin’ Brands to bring two of the world’s most loved restaurant brands, Baskin-Robbins and Dunkin’ Donuts, to select Welcome Break locations across the UK,” said Rod McKie, CEO of Welcome Break. “We strive to offer travellers a wide range of food, beverages and services when they need a break from the road, and this partnership will give them even more delicious options.”