Dutch supermarket chain PLUS Retail to deploy Pricer’s electronic shelf label platform


Pricer has announced the Dutch co-operative supermarket chain PLUS Retail, with more than 265 supermarkets across The Netherlands, has signed a framework agreement for the deployment of Pricer’s electronic shelf label platform. There are no minimum commitments for volumes or values under the agreement.

Orders under this framework agreement will be included in Pricer’s order intake for the quarter in which they are received.

“We look forward to supporting PLUS Retail in optimizing the store operations and improve the customer experience by using both cloud-based services as well as innovative shelf-technology,” says Helena Holmgren, CEO at Pricer.