Eagle Eye, a UK market leader in digital offers, vouchers and rewards, has appointed a new chief revenue officer, Abeed Janmohamed, to the senior management team; reporting directly to the CEO, Phillip Blundell.
The appointment comes following Eagle Eye’s announcement of a 276% increase in revenue and a gross profit increase of 200% for 2014.
Building on the momentum generated from the recent contract award from Asda and the success of the Coke Zero campaign, Janmohamed’s appointment is important as the business expands its relationships with FMCG companies to drive transactional volumes through its growing network. Abeed brings with him a proven track record of working with top brands to expand their revenue streams as well as facilitating the commercial utilisation of transactional data.
Janmohamed joins Eagle Eye with an extensive 15 year career. Starting in 2000 as a special projects manager at Intertek, he moved on to work as an energy broker. He then joined Cricinfo in a sales capacity where he developed the commercial side of the business and helped the company move into new markets; ultimately resulting in them being bought by US based company ESPN, who he later joined. Following this, Abeed joined US based advertising technology giant, Radium One where he established a European presence for the company.
Blundell said: “We welcome Abeed and his extensive experience to the Eagle Eye team. At an exciting time of growth, he brings a fresh perspective and years of building high performance sales teams and with expansion of our business into the FMCG sector; we will be relying on his guidance.”
Eagle Eye will be announcing a series of high-profile home brand and retail partnerships in the coming months.