Early Birds and Attraqt partner to unlock true omni-channel search and personalisation value for retailers and brands


E-commerce technology providers, Early Birds and Attraqt have announced a partnership that consolidates their best-of-breed e-commerce capabilities in search, personalisation and merchandising for retailers & brands. Early Birds’ omni-channel personalisation offering and reach in the French retail market combined with Attraqt’s global onsite search, merchandising and internationalisation expertise, will offer retailers new, integrated shopping experiences and further opportunities for commercial growth.

Both companies have mutually beneficial capabilities embedded in AI and automation and these are poised to offer retailers better conversions, improved operational efficiencies and ultimately more valuable experiences for their shoppers. The partnership comes at a time when many retailers across Europe are struggling to meet rising expectations of shoppers who demand the efficient, personalised offering of online shopping alongside the richness and curated inspiration of an in-store experience.

The combined solution will enable retailers & brands to create a single, unified personalised experience across multiple e-commerce touchpoints such as on-site search, navigation, promotions, banners, email and other content elements. The underlying AI and machine learning platform will constantly learn and optimise the experience for the shopper. While many retailers are struggling to deploy and test the best AI-algorithm, Early Birds enables data science teams to deploy and test various native, open source and other commercial algorithms against each other and select the best performing algorithms for a particular use case. In addition, retailers will be able to curate specific experiences for high-traffic sites, landing pages or specific campaigns utilising Attraqt’s proven merchandising capabilities. Early Birds and Attraqt will further strengthen this combination of human creativity with simplified automation.

Early Birds, a market leader for personalisation in France brings together data & marketing teams on a best-in-class platform to orchestrate AI models in real-time and build personalisation strategies at scale. Embedded in the French retail market, Early Birds works with a range of brands including Cdiscount, La Redoute and The Fork.

UK-headquartered Attraqt is a leader in activating smart data to deliver search and merchandising e-commerce solutions via the Fredhopper Discovery Platform. Attraqt provides over 240 global retail brands, including ASOS, JD Sports and The North Face with mission-critical solutions around the globe.

John Raap, chief partner and strategy officer at Attraqt says: “We’re delighted that our partnership with Early Birds offers customers a rare opportunity to accelerate phenomenal shopper experiences in an omni-channel environment. This is a market dominated by vendors who tend to offer retailers an ‘either/or’ approach to expertise in search, merchandising and personalisation.  Together with Early Birds, we can now confidently offer retailers an incredibly powerful toolkit of solutions across the customer journey– embedded in our mutual capabilities in delivering smart data insights and AI-automation.”

Laëtitia Comès, co-founder at Early Birds. says: “Our partnership with Attraqt signals our maturity in the e-commerce market, and we are thrilled to be able to extend our reputation of being personalisation leaders beyond the French market. Together with Attraqt, our investment in developing and deploying the best AI-algorithms alongside this newly gained layer of sophisticated search and merchandising will certainly drive new standards for e-commerce experiences for our existing and mutual customers.”