eatlean relaunches with next-gen cheese

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eatlean, the high protein, low fat cheese, have launched the next generation of its cheese, with an exciting new formula and refreshed branding.

Following significant investment, the revised eatlean formula uses ground-breaking technology to make the cheese softer in body, creamier and an even better eat – but eatlean still contains 90% less fat and 45% more protein than full fat cheddar.

The cheese remains 100% natural, made with British cows milk (the same way as traditional cheddar) and continues to have 55% fewer calories and 80% less cholesterol.

The eatlean range is made up of 12 products including the new recipe eatlean block, eatlean spreadable and the tasty eatlean cheese bake, which is only 125 calories per ½ bake and contains less than 7g per fat (66% less than a usual standard cheddar bake). The range is available from Tesco, Morrisons, Waitrose and Ocado, as well as via www.eatleancheese.co.uk.

The revamped cheese comes with a modern look and feel, with the signature blue colour of the brand replacing the previous white packaging, as well as the addition of the health benefits being moved front of pack to help reinforce its credentials.

George Heler, founder of eatlean, comments: “When I launched eatlean in 2016, the goal was simple, to put cheese back on the menu for those who love cheese but want a heathier option. Four years and 5 million packs sold later, it’s never been more obvious that the demand from health-conscious consumers for tasty but healthy alternatives to standard cheese is a growing trend.

“While we understand that these are currently difficult and unprecedented times for both the industry and the wider world, with the new formula and refreshed packs set to be available online from 20th April, we felt the time was right to share our news.

“We’re proud that eatlean continues to be a healthy option for households, which can be easily adapted for a multitude of recipes, including family favourites like cheese on toast, mac ‘n cheese and much more besides. eatlean allows consumers to make healthier choices from home easily without having to compromise on taste.”