Fifteen months on from its inception, EchoMany, the personalised video campaign specialist, which counts 20th Century Fox, UGG, Santander, New Balance and Cancer Research as clients, has announced 350% year-on-year client growth in the UK and its intention to open a London hub to support its expansion.
Underlining this growth news, EchoMany today announces that it has been signed up for a fourth campaign with leading restaurant group PizzaExpress following on from the success of the ‘Shake the Tree’ festive campaign. The campaign outperformed targets by 300% in the first week of a six-week campaign, resulting in 165,000 unique users engaged over the period of the campaign, and a 99% positive statement rate based on Facebook reactions. PizzaExpress’ ‘Shake the Tree’ campaign saw it become the first casual dining brand in the UK to utilise EchoMany’s Facebook Messenger Bot to enable customers to engage in a live automated conversation using personalised videos.
With this fourth campaign, PizzaExpress will continue to strengthen its digital presence and customer engagement through its innovative work with EchoMany. Its latest ‘Pick A Passata’ campaign, launched today, and will see a similar Facebook Messenger Bot campaign to keep customers entertained while they wait for their meals, whilst also being given the chance to win prizes.
Tim Love, senior social media manager at PizzaExpress, said: “EchoMany’s unique understanding of video and ability to craft innovative campaigns, that positively engage with our audiences at a personalised level, has given us a strong addition to our marketing programme. We’re excited to continue our collaboration with EchoMany to deliver fun, effective and personalised campaigns to our customers.”
Tim Redgate, co-founder at EchoMany, continued: “With a meaningful strategic vision and a commitment to delivering highly personalised video campaigns, we are seeing an increasing number of innovative brands join our client base. We are in the business of building ongoing collaborative relationships with our clients and the fourth campaign with PizzaExpress is testament to that.
EchoMany’s growth has been driven by the dynamic work they have been producing in this space to secure ongoing client relationships. This level of steep growth has been sustained by EchoMany’s headcount increasing 45% in the last year. The ongoing recruitment drive supports the business development strategy, which will see the EchoMany team continue to grow dramatically in the coming months.
Redgate continues: “Since our launch just 15 months ago, we have experienced a really positive response from the industry. Our clients are really responding to our hybrid approach combining highly personalised video and an expert creative team – and this is a real strength of ours. We have been successful in bringing in a number of global brands who are looking for the personalised video campaigns that we are able to offer and are pleased to have secured a number of industry firsts under our belts. This makes it an exciting time to come into the EchoMany fold, both as a client and an employee and we will be shortly establishing a London hub to support our expansion.”
EchoMany delivers one-to-one, real-time video marketing campaigns for the world’s biggest brands such as 20th Century Fox, UGG, Santander and Cancer Research. It utilises social data and intent-based conversations to provide highly shareable, personalised content that drives quality audience engagement and earned reach.