eCommera secures $41m to benefit retailers’ online expansion

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Ross (l) and McGregor: driving force behind eCommera

Ross (l) and McGregor: driving force behind eCommera

eCommera, the company behind House of Fraser’s multi-channel strategy and recently launched mobile website, has secured $41m, which it claims will give retailers the tools to go head to head with the likes of Amazon.

Dawn Capital led the round together with investors West Coast Capital, Frog Capital, ePlanet Capital, WPP and new partner Wti.

The funding will be used to advance global growth of a next generation ‘Decision Intelligent Commerce’ solution built exclusively for retailers. This solution combines big data predictive analytics with online, mobile and operational software to allow retailers to sell everywhere, fulfil from anywhere and to do so profitably, the company claims.

The $41m Equates to around £25m. The company, which is headquartered in London with offices in San Francisco, Paris and Toronto, will use the investment to further develop its online analytics tool DynamicAction, which helps retailers around the globe make sense of their data and identify revenue opportunities.

The firm’s cloud commerce, order management and big data platforms are a vital component in the success of over 70 leading retailers and global brands across 32 countries, powering mobile, online and in-store customer touch points and operations, eCommera said. Notable customers include Asda, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair, andClarins.

The company has been recognised for its technology leadership and rapid business growth with inclusion in the Sunday Times Tech Track 100 for the third year running and the UK Government-backed Future Fifty programme.  In 2013, eCommera’s retail clients experienced an average online traffic growth of 42%.

The company is an example of London-based UK technology companies leading the charge on a global scale as it expands around the world bringing a new approach to retail in key markets like North America.

The driving force behind eCommera are its co-founders Michael Ross, the ecommerce pioneer who set up figleaves.com and CEO Andrew McGregor.

Michael Ross has been at the vanguard of eCommerce since its inception in the late 1990s where he enjoyed enormous success as the co-founder of online lingerie retailer, figleaves.com. Armed with masters in Maths from Cambridge, he has been on a mission to make sense of retailers’ data.  Using his experience and knowledge both he and the eCommera team has developedDynamicAction, a proprietary online analytics tool built from the ground up and designed to glean actionable insight to drive profit.

Andrew McGregor co-founded eCommera in 2007, after having worked in marketing and general management for over 15 years in media, technology and telecoms.

His involvement with commerce stretches back to The Economist Group where he helped launch then ran their nascent digital business in the late 1990s. As Marketing and Strategy Director at British Telecom, he latterly ran their digital transformation incorporating commerce in addition to running their product businesses in the business market in the UK.

McGregor wants to give every online retailer the tools to take on the likes of Amazon which means helping them make sense of their data and offering strategic advice on issues such as international expansion.