Electronic charity box, Pennies, wins digital technology award


Pennies: technology award

Pennies, an electronic charity box set up by registered charity, The Pennies Foundation, has won the fundraising category at the inaugural Technology4Good Awards.

The awards were set up to celebrate the work of charities, businesses and individuals across the UK who use digital technologies to help change communities for the better.

Pennies allows customers who order online or pay in-store to choose to donate their electronic change.

According to the company, it is simple, private and just a few pennies add up to make a big difference.

According The Pennies Foundation, Pennies was designed as a way of bringing the traditional cash charity box up-to-date for card and internet payments. It went live in November 2010 and currently has three retail partners: Domino’s Pizza, Zizzi and Travelodge, with more going live this year. In the seven months since launch, customers have already donated over £110,000 which has gone to charities up and down the country.

The fundraising award was sponsored by Camelot and looked at technology-based innovations which build support and deliver tangible income results for charity. Other finalists included Give as you Live, Vir2 and the partnership between Cancer Research UK and Just Giving.


Mariella Frostrup, who compèred the event, congratulated the winning organisations and individuals for the ways in which they have harnessed the potential of the computers and the internet to make the world a better and more inclusive place.


Frostrup said: “The success of Technology4Good’s first year is testimony to the talent and altruism of the many people across the country who are applying technology to the greater good of others, particularly those who are digitally excluded or disadvantaged.”