Timeless chocolate brand Elizabeth Shaw have announced it is extending its already successful chocolate range to include Dark Chocolate Mint Thins. The thins will be available in Tesco stores nationwide with an RRP of £2.50.
Following on from the success of the Flutes range these thinner, more delicate chocolates will be a welcome addition to the Elizabeth Shaw collection adding a more contemporary feel to the range, the brand claims. The delicate layers of quality mint chocolate will be decorated with crunchy mint flavoured sprinkles.
By launching a new and innovative product the brand hope it will drive sales of mint chocolate and appeal to a more contemporary consumer, broadening the appeal of the classic chocolate brand.
Hayley Coggins, junior product manager, said: “We developed this product with a younger consumer in mind, we wanted to extend our already successful Flutes range while making a conscious effort to create a product that would appeal to a younger demographic. The lightness and the crunchy mint sprinkles give a moreish eat and are unlike anything in the market at the moment, we’re very excited to develop the range further.”
Elizabeth Shaw’s Dark Chocolate Mint Thins are available in Tesco stores nationwide from 25 August 2014 with an RRP of £2.50 for 100g.