In consultation with its consumers, energy drink brand, Emerge, has launched new product enhancements across its entire portfolio.
The new packaging design will see the brand cement its position as a credible contender in a maturing energy market, creating a more premium look and brand proposition at the same affordable price point, the company claims.
The investment in the brand’s design has been made following an extensive consultation period centred around consumers. With an established and loyal customer base, the changes aim to drive demand and boost the brand’s credibility with shoppers.
Arriving on shelves from mid-August, the new look Emerge will retain the brand’s recognisable silver and red colour combination, with enhanced elements to the packaging design to improve consistency and range navigation between flavours.
Consumers support the changes, with 80 per cent claiming the new look Emerge is a credible, better looking product that they would be happy to recommend to friends.
Emerge is reported to be the fastest-selling energy brand in the market, driving more revenue per sq cm of shelf space than many of the category’s major players across the majority of retailer channels. The new and improved packaging design reinstates Emerge as a ‘must have’ item for retailers looking to increase sales.
Calli O’Brien, brand manager for Emerge, said:“The new packaging design is a progressive step forwards for Emerge, future-proofing this popular product in an evolving energy market. Retaining the great taste, affordable price point and standout colours that appeal to our core market, the design enhancements see Emerge take on a more premium look and feel which we are confident will continue to drive and increase demand.”