Energy Saving Trust to host debate on selling green ideas

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Energy Saving Trust: free event

Energy Saving Trust: free event

The Energy Saving Trust is hosting a free event on engaging the public in energy efficient initiatives at the Commonwealth Club in London on 30 March 2011.

The Selling Green: Delivering what you promise follows the publication of Home Economics, the Energy Saving Trust’s report outlining the economic possibilities of a wholesale retrofitting programme for the UK’s housing stock.

Findings from the research suggest Britain could stand to gain £6.6bn from a burgeoning green economy – supporting 140,000 jobs. The ‘Green Deal’ will open up the energy efficiency market to new players like retailers, utility companies, local authorities and housing associations, says the Trust.

Former Cadbury marketing director Phil Rumbol, and the man behind the brand’s gorilla advertisements, will present at the event and talk about how to build a trusted brand.

Other speakers include Richard Eagleton, group marketing director at AGA Rangemaster Group, and representatives from the Trust.

The Trust will also be showcasing its field trials portfolio and the expansion of the Energy Saving Trust Recommended programme.

The event will also be streamed live. To attend or register for the online event and have an opportunity to put questions to the speakers, visit http://bit.ly/eG8rN8