The Rugby Football Union (RFU) has today announced a new four-year partnership with Majestic Wine to become the Official Wine Merchant to England Rugby and Twickenham Stadium.
As the official supplier to Twickenham Stadium, Majestic Wine will be the exclusive wine provider to the stadium, across all bars and hospitality areas at all events. This will include the newly redeveloped East Stand hospitality areas, where they will also provide sommeliers to enhance visitors’ match day hospitality experience. Majestic Wine will also build their own bar in the BA Fan Village and benefit from stadium branding and advertising.
Working together with the RFU, Majestic Wine will be offering discounts to RFU affiliated community rugby clubs. They will also be offering discounts and gift cards to England fans, match day attendees, debenture holders, members of the England Rugby Club and visitors to the World Rugby Museum and England Rugby Store.
Simon Massie-Taylor, chief commercial officer at the RFU, commented: “We are delighted to announce this new partnership with Majestic Wine, the UK’s leading wine specialist. Not only will their premium wines be on offer to those people here at Twickenham Stadium on match and event days, including in the new East Stand development; but also together we will provide great discounts to our community rugby clubs and fans too.”
Jo Gunn, partnerships director at Majestic Wine, added: “It’s fantastic to get the chance to work together with English Rugby and the Twickenham team. At Majestic we know all about pairing perfect wines with perfect occasions, and they don’t get much bigger than this! We’ve created a bespoke range of wines for the ground, including an exclusive new ‘Majestic Loves… Rugby’ wine. We can’t wait to see what rugby fans think. Hopefully, working together, we can kick bad wine into touch – both at the ground and across the UK!”