The English Provender Co.’s Proper Pickle wins Sainsbury’s listing


British manufacturer and distributor of premium chutneys, pickles and condiments, The English Provender Company has secured nationwide listings with Sainsbury’s for its Proper Pickle. The range which includes Beetroot, Chunky and Finely Chopped varieties will be entering 300 stores across the country in August.

Made with authentic, natural ingredients that champion British produce and with no added preservatives, colours or flavours, the range is perfect for consumers looking for a quality pickle to liven up lunchtimes and provides an attractive alternative to current pickle offerings.

“We are delighted to confirm our listing for Proper Pickle with Sainsbury’s, adding a third major listing to our existing portfolio with Waitrose and Asda,” said English Provender company brand manager, Joanne Walsh. “Since the launch of the product in November 2015, the range has received fantastic feedback and is helping to bring the pickle category back into growth.”

The listing recognises The English Provender’s strength in the retail grocery market, building on the current listings instore. The range of Proper Pickle will be in Sainsbury’s stores nationwide from August, priced at £1.50.