English Provender launches new Hot Tomato Pickle


English Provender, has extended its range of preserves with a new Hot Tomato Pickle variant. Having already received great feedback on its range of existing pickles and seen growth rates of 171% YOY[1], the brand is excited to launch the new flavour into the market place which has recently seen a steady increase in consumer demand for ‘hotter’ products.

Following a full range rebrand in October last year with new contemporary designs, the new pickle offers an attractive alternative to traditional brown pickles and is filled with chunky vegetables and has a fiery hot chilli flavour with a smoky sweet tomato overtone. Available for £1.50 at Sainsbury’s, this pickle has been made with specially selected ingredients and designed to add flavour to a range of dishes.

Kira Mutimer, brand manager at English Provender, comments: “The new Hot Tomato variant is an exciting addition to our popular range and will appeal to those looking for a fiery new flavour which evolves beyond typical chutneys and pickles. This new launch comes following the tremendous success of our existing pickle range which has gone from strength to strength since its launch, with listings in Waitrose, Sainsbury’s and ASDA stores nationwide, providing a more premium option for shoppers.”

Using specially selected ingredients, English Provender’s range is designed to help home cooks liven up everything from sandwiches and salads to mundane meals. To find out more about English Provender visit the website atwww.englishprovender.com.