Experian Footfall Index: first positive year-on-year growth in shopper numbers

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Experian: positive footfall growth

Experian: positive footfall growth

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 13 February 2012. It reveals

Experian FootFall Retail Index – UK National Weekly:  

Change for week 07 (13–19 February 2012): +10.6%

Change for week 07 year-on-year: +9.0%

Experian FootFall Retail Index – Retail Park Weekly:  

Change for week 07 (13–19 February 2012): +3.7%

Change for week 07 year-on-year: +6.6%

Weekly footfall levels for the UK National Index showed a week-on-week increase of 10.6% and the first positive year-on-year growth of 9.0%, said Experian.

Although a weekly increase is expected as half term holidays across most of the UK were in full swing this week, the exceptional year-on-year growth comes as last year half term was not until the following week, said researchers.

Last weekend’s freezing weather also encouraged this week’s growth forcing shoppers to delay trips until the last minute to buy Valentine’s gifts, said Experian. Levels of shoppers increased on Monday and Tuesday (Valentine’s Day) by 15% and 27%, respectively, when compared to the same days last year.

The Retail Park Index continues to show a strong performance, with Week 7 reporting a 6.6% increase on the same week last year, said Experian.

This is the seventh consecutive week the index has reported a positive year-on-year growth, maintaining retail parks’ popularity as a preferred destination for shopping. With milder weather on the horizon, retailers stocked with their latest spring ranges will now be hoping this will continue to attract shoppers in store, said researchers.