Experian Footfall Index: footfall on back foot as shoppers assess debt

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Experian: footfall slow down

Experian: footfall slow down

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 16 January 2012. It reveals:

Experian FootFall Retail Index – UK National Weekly: 

Change for week 03 (16– 22 January 2012): -3.5 %

Change for week 03 year-on-year: -3.9%

Experian FootFall Retail Index – Retail Park Weekly: 

Change for week 03 (16– 22 January 2012) +0.9 %

Change for week 03 year-on-year: +4.9 %

The 3.9% year-on-year drop in the UK National Index in week three is the Index’s third and largest negative performance this year, said Experian.

The 3.5% week-on-week drop for this Index is typical for this time of year as shoppers assess the impact of their seasonally accumulated debt. Shopping can get back on the agenda next week as many consumers receive their first pay packet of 2012, researchers said.

In contrast, the Retail Park Index has seen a positive year on year performance each week this year, with shopping numbers up 4.9% in week three compared with the same week last year. This may indicate that increasingly, consumers are valuing the speed, convenience and easy parking associated with out of town shopping when picking up selected items, said Experian.