Falcon creates new packaging design for Swordfish pencil sharpeners and erasers

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New look pencil sharpeners

New look pencil sharpeners

Design consultancy Falcon has created the packaging design for a new range of erasers and pencil sharpeners from Swordfish, a subsidiary of Snopake Brands.

Renowned for its wide range of shredders, laminators and trimmers, Swordfish has created a range of hand-held erasers and sharpeners. These are designed to appeal to school-age children, students and home/office users.

Falcon has created a clear and distinctive communication hierarchy that stretches over more than thirty skus and a variety of pack formats, designed to appeal to a younger demographic.

“The best ideas start with a pencil. We made this the hero of our design,” said Falcon’s founder and creative director, Sophie Neilan.

To help appeal to a younger market, Falcon has produced a series of illustrations created from pencil sharpenings. A pencil also acts as the holding device for the product descriptor and colour indictors are the shape of the hexagonal cross-section.

Ronald Stern, managing director of Snopake, said: “The Snopake team briefed Falcon to bring personality to the range and in this they have excelled.”