The Feel Good Drinks Company and Isklar the Norwegian Glacial Water have announced a five-year deal giving Feel Good Drinks the sole distribution rights of the premium water brand in the UK and Ireland.
Launched in the UK three years ago, Isklar is reported to have become the fastest growing premium water brand in the UK, with the last recorded 52 week growth at almost 100%.
Until now, Isklar has been distributed by the parent company’s own UK-based sales and marketing team. However, the brand owners were mindful it would need further support in order to take it to the next level.
Feel Good Drinks, the UK independent juice drinks company, was identified as the perfect partner to build upon the brands’ achievements to date.
Feel Good Drinks has firmly established itself as a leading provider of healthy, 100% natural drinks with no added sugar or other nasties.
According to the company, 2012 will see a new era in the continuing evolution of Isklar in the UK and Ireland. Feel Good Drinks said it is fully committed to supporting and developing Isklar’s distribution channels and helping further the success of the UK’s fastest growing water brand.
Isklar begins life as pure ice in the 6,000-year-old Folgefonna glacier. It is naturally filtered through glacial ice and is claimed to be the UK’s only carbon neutral mineral water, bottled using 100% hydro electric power and shipped from the deep sea fjord in Norway.
The Isklar bottle is also instantly recognisable and has won a host of awards for packaging.
Deane Ingram, Isklar country manager, said: “There is such a natural fit with Feel Good Drinks we feel very confident Isklar can now really achieve great heights within the water category and get a step closer to our overall vision of becoming one of the most sought after water brands on the planet. This new partnership has the talent, spirit and ambition to take Isklar to the next level and we are very excited and committed to mutual success.”
Dave Wallwork, founding partner and managing director for Feel Good Drinks, said: “We’ve been approached on a number of occasions by brand owners who’ve seen the growth of Feel Good Drinks, up until now we’ve declined all these offers. “However, the opportunity to develop Isklar was simply too good to refuse. Isklar provides unparalleled purity as a natural glacial water, the bottles are uniquely stylish and Isklar is the UKs only carbon neutral water brand, all of this makes for a truly great opportunity.
“We’re looking forward to sharing some exciting plans with our customers over the forthcoming weeks and are delighted to add Isklar to our portfolio of healthy drinks.”