FINLANDIA vodka is launching a global 360º campaign, created by Wieden+Kennedy London, to promote its Flavours range.
Through a series of eight films and four print executions (expanded across point of sale materials), the FINLANDIA Flavours campaign is set in Finland, the land of the Midnight Sun, where every summer, the sun doesn’t set for 72 days.
In this magical interpretation of the extraordinary natural phenomena, the sun’s light creates the ideal conditions for the natural ingredients that go into FINLANDIA vodka’s flavoured range. In the print work, the fruits are magically suspended flavour cues, while vibrant light and wildlife gives dramatic standout to the setting.
As visible and disruptive at point of purchase as it is in broadcast channels, the global campaign will drive awareness of FINLANDIA vodka Flavours by educating consumers on mixed drinks including Fin & Tonic (FINLANDIA Grapefruit and tonic) and Kokos Pineapple (FINLANDIA Coconut and pineapple juice).
The campaign will run across TV, social, print and digital channels from today until September in countries including the US, UK, Russia, Czech Republic and Canada. The films are directed by Pete Candeland and produced by Electric Theatre Collective. The print work is produced by Wyatt-Clarke+Jones.
Carmen d’Ascendis, Global Brand Director, FINLANDIA vodka and Chambord, said: “Pete Candeland and the crew at Electric worked their magic to bring to life the mystical word of FINLANDIA vodka Flavours imagined by the team at Wieden+Kennedy. The work portrays the pristine nature of the Nordics in a way that sets up a taste expectation that only FINLANDIA vodka Flavours can deliver.”
Anders Stake, Creative Director, Wieden+Kennedy London, said: “In a superficial vodka market, Finlandia flavours are all natural. Rather than rely on imagery of young twenty-somethings enjoying a night out in a nondescript bar, we wanted to bring to life the natural tasting FINLANDIA Flavours in a way only the brand could. We went back to the source and embraced the natural landscape of Finland to create a world of magical realism, where everything the midnight sun touches causes the land to flourish and come to life; a shorthand for the effect FINLANDIA flavoured vodka brings to any simple mixed drink.”