Firefly, the natural drinks company, has teamed up with Selfridges to launch a limited edition drink in the store’s iconic yellow brand colour, pantone 109.
For a limited time, the vibrant zesty Lemon, Lime and Ginger flavour will be hitting the shelves in all Selfridge’s stores across the UK.
The collectable bottle features an iconic route master bus in front of Selfridge’s flagship London store as part of its design.
It will be available from Selfridges’ Big Yellow Shop, as part of the retailer’s The Big British Bang concept, which celebrates the Queen’s Diamond Jubilee and the Olympics.
Marcus Waley-Cohen, founder of Firefly, said: “We are very excited to be teaming up with Selfridges during the Big British Bang and producing a drink that really does have that unique wow factor as well celebrating everything that makes us proud to be British.
“Product innovation is a key part of our strategy, and after the huge success of our limited edition ‘Love Potion’ this February, we wanted to continue to grow the brand and be known for quirky and inventive bottle designs and flavours. Stocking our drink in Selfridges also means we are able to target a unique audience of consumers who are looking for something that little bit different.”
As with all Firefly drinks, the 109 limited edition for Selfridges is 100% natural with no added sugar. Available from Selfridges in London, Birmingham and Manchester and on selfridges.com with a RRP of £2.19.