First Bmorelocal… store opens in North Wales


Blakemore Wholesale has opened its first Bmorelocal… store in North Wales, bringing the total number of stores to six.

The 1,600sq ft store located in Penrhyn Bay, Llandudno in North Wales officially opened its doors on 8th April as a Bmorelocal… store. Bmorelocal… is Blakemore Wholesale’s premium store format, attracting the best retailers with the highest store standards.

Retailers have access to a full symbol group package including chilled, frozen, EPOS, food to go and drop shipments. In return, retailer’s sign up to a committed spend loyalty, taking tier 1 allocations and guaranteed promotional execution.

The former Lifestyle Express convenience store located in the seaside town of Llandudno, North Wales has undergone a complete refit, and more than doubled in size to 1,600sq ft. The store offers the full Bmorelocal… symbol group package together with a Post Office, free to use cash machine, Pay Point and Lottery.

Bmorelocal… retailers Roland Edwards and Beverley Williams commented: “We had discussions with our Blakemore Wholesale Business Development Manager who talked through the benefits of Bmorelocal…. They understood that we needed a point of difference and Bmorelocal… delivered this with a great fascia design, planning and execution. More importantly they understand that all businesses are not the same.

“They listened to our plans and expectations and understood the importance of being in Wales i.e. enabling us to stock local products to a predominantly Welsh community whilst giving us the strength of national promotions. Also what was important to us was working with the community and Blakemore Wholesale has more than supported us in this. Not only is it an exciting time for us but also for the Blakemore group, given us both the opportunity to grow our businesses together.

As part of Blakemore Wholesale’s commitment to making a significant, positive contribution to the communities it serves, the company’s charitable trust; the Blakemore Foundation has pledged to award each Bmorelocal… store £200 to donate to a charity of their choice. Roland and Beverley will be asking all customers to nominate a charity of their choice on the launch day.