Fizzy soft drink, SUSO, learns about target teen market in interactive workshop

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SUSO: getting to know teens

SUSO: getting to know teens

The healthier-for-you, fizzy soft drink SUSO reports it is continuing to raise its profile within the student community with initiatives to engage the teen market.

Having recently completed a series of student focus groups to identify the requirements of today’s young consumer, the SUSO team has reignited its partnership with enterprise challenge providers Big Bang Boom that it hopes will prove equally as rewarding. 

Through this partnership, the SUSO team took part in one of Big Bang Boom’s ‘Life’s a Pitch’ events with over 60 students from Northwood College in London. The interactive workshop was designed to simulate the experience of working in a marketing agency with groups of youngsters asked to create pitches for the SUSO brand.

During the session, students were challenged to get creative and present the ways in which they would take the brand to market using outdoor advertising, event management, sponsorship and social media. The event received 100% positive feedback from the students themselves and SUSO also gained a unique insight into what its target audience find engaging.

When asked about the day, one student said: “It was fun and enjoyable and I have learnt about public speaking and now I am not afraid of it.”

Ally Whitehead, brand manager for SUSO, said: “We had a great time at the Life’s a Pitch event and it’s certainly something we’d like to repeat in the future. We’ve had some incredible feedback from the children and we certainly learnt a lot about our target market of teens along the way. From billboard campaigns to computer gaming apps, the children had so many great ideas to share. Not only did they demonstrate a great deal of creativity but their presentations were really strong too. I have to say, if you also work in marketing, you need to watch out – they may well be after our jobs very soon!”

Julian Gee, a partner at Big Bang Boom, said: “Events like this are so important in inspiring children and giving them a taste of different industries. We’d like to thank the team at SUSO for their continued involvement and coming along on the day to engage with the students. We hope we get to work with them again very soon.”

The Big Bang Boom event was the latest in a number of activities that SUSO has conducted to further its reach within its audience of young people. Earlier this year, SUSO also revealed its fresh new look website (www.susodrinks.co.uk) which was designed to increase trial of the SUSO range amongst students, whilst reassuring parents and schools about the range’s healthier approach to carbonated drinks. 

SUSO 250ml cans are available in Lemon, Apple, Orange, Berry and Tropical flavours from Cott Beverages on 01509 674915 or sales@cott.co.uk.