Florette to enter food-to-go market with Tasty & Balanced protein salads

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Market leading salad brand, Florette, is set to diversify its product range with the launch of its new Tasty & Balanced protein salads. Available through Ginsters Van Sales Company, the Tasty & Balanced range will propel the salad specialist into the growing food to go market.

The new leafy based range presents on-the-go consumers with a high protein, low carbohydrate lunch option. Incorporating Florette’s much loved, fresh and healthy salad ingredients, the Tasty & Balanced product range will be available to purchase from September 2016.

One-person salad bowls have become an increasingly popular trend and present busy, health-conscious consumers with a more convenient salad solution.  Florette’s Tasty & Balanced range offer consumers a choice of two flavours – tuna and sweetcorn and sweet chilli chicken both under 221 kcals per serving.  The salads are served in a deep dish bowl and come complete with a tasty dressing, sprinkle sachet and fork.

Out of home channel controller at Florette UK and Ireland, Tracy Southwell, said: “Consumer research into the food to go market shows we are now more health conscious than ever – but making healthy choices can be particularly difficult to fit into a busy lifestyle.

“Our insight found that on-the-go consumers are looking for tasty options that are fresh, convenient and nutritious, as well as being easy to use straight from the pack – and our Tasty & Balanced range is just that. Providing a little bit of ‘feelgood on the go’, our expansion into the food to go market presents the opportunity to reach new consumers, who may not have tried our products before. We looking forward to entering this market and hope our new protein salads will go some way to addressing concerns over the lack of healthy options available in the category.”

The new range builds on the well-established and much-loved Florette brand, renowned for producing a comprehensive range of fresh quality products attracting around nine million shoppers a year, with a staggering two bags of Florette sold every second during the summer months. The brand’s entry into the food to go market marks an exciting time for the salad specialist, as the category reports 5% year on year growth and is a key driver of the total growth of the UK’s Eating Out market in general.

Ginsters Van Sales Company has nationwide coverage and boasts a dedicated team of representatives delivering seven days a week to over 5,000 customers, including student union shops, hospital cafes, service stations and convenience stores.

Florette’s Tasty and Balanced protein salads will be available from September 2016.