Market leading salad brand, Florette, has launched its latest innovation in the fresh category with an exciting new range of bowls, including side salads and a complete meal-for-one bowl.
Following extensive consumer research and taking inspiration from flavour and behavioural trends, Florette has developed three flavour combinations – a Sunblush Tomato and Olive Side Salad, a Pecorino and Balsamic Side Salad and a Ham Hock, Cheese and Tomato Salad Meal Bowl.
Each salad bowl includes freshly prepared ingredients and a sachet of dressing. As BBQ season reaches its peak, the side salads are a perfect low calorie accompaniment, and the meal-for-one bowl is ideal to enjoy on the go or at home.
The new salad bowls range includes the following flavour combinations:
Sunblush Tomato and Olive Side Salad
Sunblush Tomatoes, olives, peppers, carrots and a mix of salad leaves with a tasty vinaigrette dressing.
Pecorino and Balsamic Side Salad
An Italian inspired side salad with mixed leaves, pecorino cheese, crunchy croutons and a mouth-watering balsamic dressing.
Ham Hock, Cheese and Tomato Salad Meal Bowl
Ham hock, cheddar and red Leicester cheeses, tomatoes, mixed salad leaves, Gemelli pasta and a honey and mustard dressing.
Rebecca Walker, brand manager at Florette comments: “Our insight found that consumers are continually looking for tasty new options that are fresh, convenient and nutritious – and our new salad bowls range ticks every box.
“For consumers with a hectic lifestyle, buying the separate ingredients and making a salad at home can be time consuming. Our new salad bowls take away the hassle and are easy to use, making them a great way to add delicious flavour and texture to your meals.”
Rebecca added: “As market leaders, Florette continues to inject excitement into the category, as part of our ongoing strategy to diversify our product range through innovation, ensuring that consumers remain engaged with the prepared salad category.”
Florette’s new Ham Hock, Cheese and Tomato Salad Meal Bowls are now available to buy in Morrison’s, and Florette’s new Sunblush Tomato and Olive Side Salad, and Pecorino and Balsamic Side Salad bowls are now available to buy in Tesco.