Food producers growing out of the crisis supported by new Provenance Assured shop


Provenance Hub, the home of Provenance Assured fabulous foods, opened its online store today, working with independent growers and producers from across the UK and Europe as we grow out of the current global crisis together.

With international isolation measures in place, online food shopping and delivery has seen a significant increase. However, the mid- to long-term effects of the global crisis mean an uncertain future for many small food-producing businesses, and growers and producers are urgently looking for new or additional sales channels to sell their products.

Provenance Hub has been built over the past two years, and now works with its community of growers and producers to sell their Provenance Assured products directly to consumers. By purchasing their food from Provenance Hub, consumers are supporting artisan skilled, craft manufacture small businesses across the UK and Europe, knowing that the growers and producers are being rewarded fairly for their passion. Provenance Hub loves to work with independent producers of small batch or limited run foods, some of whom are being hardest hit by this crisis.

Nick McCulloch, CEO and founder, said: “Now the initial shock of going into lockdown is easing, we are starting to focus on how to grow out the back of the crisis. At the heart of Provenance Hub is our community of independent growers and producers from across the UK and Europe. We are in constant conversation and we know there is an urgent need to support them. Our business model is ideally placed to mitigate some of the effects of this crisis and to help build strong sales.”

Working with Provenance Hub, producers are given the choice to offer their products to a wider market across the UK and Europe. After spending many months unearthing producers and growers, Provenance Hub is now able to sell its first batch of delicious Provenance Assured foods to customers across the UK and Europe. All products listed in the store have been Provenance Assured and marked against rigorous criteria so that customers can only buy authentic, great-tasting foods that meet minimum W3H1 standards.

The initial roll out of Provenance Hub has its first producers offering their award-winning products on the site. These include Tregothnan (UK), Antheion (Greece), and Olimágina (Spain), with onboarding underway for many more before they are added. All products must be Provenance Assured before being sold in the store. Provenance Hub currently curates a selection of high-quality honeys, teas, preserves, olive oils, with an ever-growing list of products being verified before they are added.