Forever 21 focuses on cross-border e-commerce by launching a renewed localised online store for consumers in Canada, Asia, APAC and LATAM

Forever 21 is launching its renewed international online store to drive growth from consumers in Canada, Asia, APAC and LATAM as part of a shift in focus away from physical retail in light of upcoming store closures. The renowned US fashion retailer is working with e-commerce specialist Global-e as its cross-border e-commerce solution provider to accelerate this global online expansion which includes an improved, localised e-commerce experience for international shoppers.

Through implementing Global-e’s cross-border ecommerce solution, Forever 21 will now be able to provide its customers in Canada and in markets across Asia, APAC and LATAM with an enhanced online shopping experience that is adjusted according to the local market’s characteristics and shoppers’ preferences. This includes supporting 95+ currencies, over 150 local and alternative payment methods, convenient tax and duties calculation with an option for real time prepayment at checkout, localised checkout in 21 languages, a wide choice of shipping methods at attractive rates and a transparent and easy returns process. Furthermore, with Global-e, Forever 21 can now tailor its offering per market according to its marketing strategy and business goals, including running market-specific promotions.

Forever 21 will be closing most physical stores in Canada, Asia and Europe but will continue to ship to international customers through its US website at

Alex Ok, president at Forever 21, said: “E-commerce forms a large chunk of the profitable core of our operations and as part of our new global strategy, Forever 21 will leverage Global-e’s technology to offer international customers an outstanding online experience. To engage digitally savvy consumers today, retailers need to invest in creating a unique online experience that speaks directly to the shopper. With the continued increase in demand from international shoppers for our brand, we recognised that an advanced global online shopping experience is a fundamental part of our future growth. The seamless localised shopping experience our consumers around the world can now enjoy is a vital milestone in our mission to use the latest retail technology to bridge the online gap between the convenience of e-commerce and the local experience of in-store.”

Kevin Diamond, head of global e- commerce at Forever 21, said: “Being able to offer our consumers a sophisticated online experience, tailored to their shopping preferences, wherever they are in the world, is a key priority for us. With Global-e, we can confidently optimise the user experience and align our international offering with our global business needs and goals. We are excited to launch our renewed international online store in Canada, APAC and LATAM and provide our customers in these markets with the very best online shopping experience.”

Matthew Merrilees, CEO, North America, Global-e, said: Matthew Merrilees, CEO, North America, Global-e, said: “The global e-commerce market represents an enormous growth opportunity. Over 60% of Australian online shoppers and more than 80% of Canadian online shoppers are now purchasing from international retailers, and we’re also noticing a growing trend towards cross-border e-commerce from a variety of markets across APAC and LATAM. Brands like Forever 21 understand that in order to boost global sales, it is crucial to create an online presence that is fully localised to each individual market. Not only does this create a seamless shopping experience that feels familiar to the consumer, but also ensures that brands like Forever 21 continue to uphold their famously high standards of customer service. This localisation is also important in markets such as Canada that are already key international destinations for many American brands, but where tailoring the offering to unique market characteristics such as the local taxes threshold, will result in a significant increase in conversion rates.”