Collinson Group, a world leader in shaping customer behaviour, has appointed Chris Lord as chief information officer (CIO). Lord brings over 20 years of experience in analytics, product development, loyalty and customer insight from his previous roles, most recently as chief technology officer (CTO) of Dunnhumby, the developers of the pioneering Tesco Clubcard.
As CIO, Lord will spearhead Collinson Group’s global technology strategy, which spans loyalty, redemption, customer benefits, assistance, and insurance, as well as Collinson’s databases of millions of end customers worldwide. His appointment follows the Group’s acquisition of Welcome Real-Time, a specialist provider of payment based loyalty platforms, in September 2014.
Lord brings specialist knowledge of real-time, reference data and analytics in both the financial and retail sectors to Collinson Group. As CTO of Dunnhumby, Lord was accountable for product strategy in customer insight, pricing and promotion, and social media advocacy. The technology platforms he implemented helped Dunnhumby deliver 15% year-on-year revenue growth.
In addition, Lord was responsible for developing an analytics system which mined information on over 250m baskets from 400m households globally each week, to deliver valuable insights in consumer loyalty behaviour and spending patterns.
Prior to Dunnhumby, Lord was CIO at DST global solutions and senior technical director at Thomson Reuters. In this role, he was responsible for delivering digital transformation projects and managing international teams.
Colin Evans, chairman, Collinson Group, said: “Chris has an outstanding pedigree helping organisations use data to better understand and influence their customers’ behaviour. His expertise complements our continued investment in establishing a robust 360 degree view of the customer – both for our clients and our own brands. We see technology as a key ingredient of our success as a business, and we look forward to working with Chris to ensure we remain global leaders in loyalty and customer insight.”