Former SAP vice president, Matthieu Chouard, joins RichRelevance to drive omnichannel personalisation in EMEA

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RichRelevance, the global leader in omni-channel personalisation, has announced it has appointed industry veteran Matthieu Chouard as its vice president and general manager of EMEA. Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.

Most recently, Chouard served as vice president of sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. He has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success.

At RichRelevance, Chouard will be responsible for running the company’s EMEA operations, including its development, infrastructure, product management, marketing, sales, services and partnerships functions. He will be leading the company’s rapid EMEA expansion and helping the company meet the region’s rising demand for data-driven personalisation and omnichannel retail.

“Matthieu’s proven understanding of the data analytics and e-commerce markets, combined with his leadership and experience in growing regional and global teams, will be vital in continuing to grow our business across the EMEA region,” said Eduardo Sanchez, CEO of RichRelevance. “I look forward to Matthieu’s immediate impact in continuing to drive our success in EMEA and beyond.”

Chouard’s appointment follows the launch of RichRelevance’s Relevance Cloud, the most comprehensive personalisation solution for retail. Delivered as a scalable, secure service, the Relevance Cloud combines all the core personalisation capabilities marketers need to deliver a winning customer experience in today’s complex, mobile-first retail environment.

“Consumers now expect increasingly personalised interactions with retailers, and RichRelevance is perfectly placed to help brands cater to this demand,” said Chouard. “I am excited to be joining a company whose clients represent more than one-third of online retail, and which serve five of the top 10 US ecommerce retailers and four of the five “Elite” retailers in the Internet Retailing UK Top 500. The company’s technology and infrastructure are unmatched in the marketplace, as seen in the spectacular results it delivers for retailers and brands. I look forward to bringing a valuable contribution to RichRelevance’s continued growth across EMEA.”

RichRelevance ranks #1 for personalisation by Internet Retailer based on online sales across its clients in the Internet Retailer 1000. The company drives more than one billion decisions every day for over 200 multinational companies, delivering to them the most relevant and innovative customer experiences across web, mobile and in store.