Franklin & Sons and Portobello Road Gin are set to premiumise the RTS can category with the launch of a crafted gin & tonic in a 250ml can for the consumer.
The ready to serve spirit & mixer has been created with both award-winning Franklin & Sons Natural Indian Tonic Water and Portobello Road Gin and is due to launch exclusively in selected London Tesco stores this April.
The new 5.5% ABV cans are set to raise the bar in the premium RTS gin & tonic category, currently adding over +£8.72m* in new RSV in the off-trade, and +26.1% in volume. The collaboration in a pre-mixed format celebrates two premium craft brands together, to create the perfect London dry gin & tonic for out of home enjoyment.
Ged Feltham, managing director, Portobello Road Gin, states: “As proud purveyors of London’s spirit, we are delighted to be partnering with Franklin & Sons to create an exceptional pre-mixed London dry gin and tonic in a can. Both brands are award-winning with a strong London heritage and are crafted with only the finest ingredients.
“The new RTD ensures that gin connoisseurs can enjoy a premium G&T for those on-the-go moments and at outdoor events this summer, such as festivals and picnics.”
Steve Perez, chairman at Franklin & Sons comments “We pride ourselves on offering consumers what they want, through focused research and innovation. Our vast knowledge in creating marketing-leading ranges of ready to drink products makes Franklin & Sons the perfect producer in this exciting unique collaboration. We couldn’t be prouder to be working with another premium crafted producer.”
Jen Draper, head of marketing at Franklin & Sons, comments: “We have created this G&T with our award-winning Natural Indian Tonic Water, perfect for convenience as well as those occasions when it’s easier to have a ready to drink option, but do not want to compromise on taste. This RTS format is recyclable, sustainable, and sleek in design. The can delivers a blend of two timeless London drinks brands, no gimmicks and no added anything, just gin & tonic as it should be.”
Portobello Road Gin has a juniper-forward flavour profile balanced by eight additional botanicals. Combined with Franklin & Sons Natural Indian Tonic Water it creates a refreshingly crisp taste that is perfect for summer sipping. Deliciously different, this spirit and mixer format is the perfect accompaniment for taking to festivals, travel-leisure and answers the grab-and-go lifestyles of the typical London resident.