Dragons’ Den star Kirsty Henshaw has extended the Freedom brand to a range of non-dairy chilled drinks.
The Freedom Rice and Oat drinks are described as alternatives to milk, which are naturally low in saturated fat.
The dairy-free, sugar-free, gluten-free and soya-free drinks are said to be easy to digest and are cholesterol and lactose free. They also provide a source of protein, iron, calcium and fibre, said the company.
Freedom Oat drink contains B vitamins, vitamin E & folic acid, and Freedom Rice drink uses the whole of the grain, naturally containing over 10 digestive enzymes helping to maintain a healthy tummy.
Both drinks taste great chilled over cereal, in tea and coffee, in sauces and savoury dishes or warmed for a comforting bedtime drink, claims the company.
The Freedom brand is the brainchild of mum Kirsty Henshaw who gained the backing of Dragon’s Peter Jones and Duncan Bannatyne after she appeared on BBC’s Dragon’s Den in July 2010.
”My son Jacob is intolerant to dairy and has always been the inspiration for my products. I’m so pleased that he can now enjoy the simple things most of his friends take for granted like breakfast cereals with milk,” Henshaw said.
“As well as my products being suitable for those with allergies and intolerances, it has always been important for me to create products that taste great and can be enjoyed by everyone.
“The Oat and Rice drinks really can be enjoyed by the whole family as a delicious alternative to dairy milk.
Freedom Rice and Oat drinks are suitable for vegetarians, coeliacs and vegans and are available to purchase nationwide from Asda as well as from a number of health stores in chilled one-litre cartons RRP £1.39.
The chilled drinks launch follows Henshaw’s debut in frozen desserts last year.