Organisers of the FreeFrom Food Awards are launching the 2013 competition and claim they are growing in line with the growth in the free-from food category.
This year manufacturers will battle it out in 17 different categories to use one of the awards’ striking yellow winners’ logos on their products – and for the top honour of being awarded a year’s custody of the FAIR trophy, Marble Mo, and the title of Best Freefrom Food 2013.
Entry to this year’s awards opens on 17 September 2012 – by which time entry forms will have arrived in the in-boxes of nearly 500 free from manufacturers.
To qualify for the awards, foods must be free of at least one, and preferably several, of those ingredients (wheat, gluten, dairy products, eggs, yeast, soya, sugar etc) associated with many chronic health problems that plague the 21st century.
Entries will be judged by a panel of 50+ judges including chefs, free-from cookery writers, dietitians, nutritionists, food industry professionals, free-from bloggers, coeliacs, those living with acute food allergies and a sprinkling of ‘normal’ people, both laymen and food professionals, to benchmark the products against their non-free-from equivalents.
Judges will asses the quality of products based on appearance, aroma, texture and flavour; whether they fulfil a really useful purpose for someone on a free-from diet; whether they are doing something which is really difficult to do in manufacturing terms; their nutritional profile and the clarity and accuracy of their labeling.
Two new categories are being included in the 2013 Awards:
• Children’s food
• Foods manufactured in a nut-free environment
And two existing categories have been expanded:
Ready Meals is now subdivided into:
• Meat meal centres
• Pizzas, pies & pasties
One pot meals – to include world food
Food service, is now divided into:
Organisers are welcoming on board seven new category sponsors: Amy’s Kitchen, Goodness Direct, Orgran, RSSL, Sainsbury’s, Warburtons and Yes! You Can.
They join long-term supporters: Adsa, Delamere Dairy, Genon Laboratories, Livwell, Mrs Crimbles, Swedish Glace and Tesco.
The schedule for 2013:
17 September 2012 – entry to Awards opens
12 December 2012 – entry to awards closes
Early February 2013 – judging
Late February 2013– shortlist published
16 April 2013 – presentation of the 2013 Freefrom Awards by Antony Worral Thompson.