The fitted French door lock, Patlock, has had its packaging refreshed ahead of its autumn/winter 2019 advertising campaign, which features former professional boxer, Frank Bruno.
The simple-to-fit door lock company has also created single shelf and free-standing promotional units to display the unique product – a deterrent designed to stop intruders in their tracks – at its current stockists.
The new packaging and display design incorporates imagery from the television advert, and comes following successful UK and Ireland listings in Argos, Robert Dyas, B&Q and Woodies.
The easy-to-use French door handle lock – distributed by Rectella International – secures almost all double door handles, safeguarding against lock snapping, a method of forced entry that has been on the rise across the country.
Paul Keighley at Rectella International, said: “A packaging refresh will allow us to grab the attention of security-conscious shoppers, who want to secure their properties as the clocks go back and the darker winter months arrive. It’s our mission to provide homeowners across the UK and Ireland with that extra peace of mind when leaving their property unattended.”
“We hope to secure further retailers this year and support the hardware and do-it-yourself retailers that currently stock the product. Our new display units will showcase Patlock and its USP, while highlighting its convenience and ease-of-use.”