French retail giants pick Mirakl as online marketplace provider to grow business and increase product range

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Two of the biggest retailers in France are looking to grow their online business, increase product range and improve customer service, using a new online marketplace platform from Mirakl that allows retailers to host transactions between buyers and sellers of products.

Rue du Commerce has chosen to replace its own marketplace solution with the Mirakl platform, as it opens up its website to new merchants and brands and simplify the integration of its catalogue. Consumer electronics and household electrical goods retailer, Darty, is looking to expand its product range and deploy its multichannel strategy with a brand new marketplace from Mirakl.

With up to eight million unique visitors each month, Rue du Commerce offers three million products to its customers in household goods equipment (IT, electronics, home appliances, image and sound), gardening, fashion, culture and leisure. With millions of customers and products there are enormous volumes of data that must be referenced and made accessible on all channels. Mirakl will facilitate the integration of third-party sellers and their product catalogues while ensuring security and overall quality of service.

“The Mirakl solution was the most appropriate choice to ensure full functional coverage, robustness and time to market,” said Philippe Prudant, CIO of Rue du Commerce.

Darty has 226 stores in France as well as a significant online business and intends to gather offers of selected partner sellers and grow its catalogue on new related categories, without adding inventory and logistic constraints. This platform is part of Darty’s multichannel strategy development and enables its stores to better serve its customers by offering an extended range.

“We’ve chosen Mirakl’s solution to expand our product offering by integrating selected sellers on our website, benefitting from the quality of the seller’s offer and service they can deliver to our customers,” said Jean-Philippe Marazzani, managing director of Darty.com. “The flexibility and functional richness of the solution developed by Mirakl were decisive in our choice.”

Created in 2011 by Philippe Corrot and Adrien Nussenbaum, Mirakl provides a turnkey SaaS solution that enables brick & mortars retailers, pureplayers, BtoB or BtoC, or media companies to benefit from a fully featured platform to quickly scale their online activity with partner sellers.

“Rue du Commerce is one of the earliest and the most significant French marketplaces, so to replace that with Mirakl demonstrates the performance and functionality of our platform,” said Adrien Nussenbaum, co-founder, Mirakl.  “

Darty is a major player in both brick & mortar and online retail and has made the quality of service delivered to customers its core value. Trusting Mirakl to help maintain and improve that service with an online marketplace is further testament to what our marketplace platform can offer any retailer.”