Think of Oreo, the coolest brand in ice cream, in its delicious sandwich format which is already a best-seller. It doesn’t get much better, right? Wrong! Froneri has only gone and combined Oreo with much-loved Cadbury to create the Oreo Stick Sandwich which features vanilla cookie ice cream sat between two tasty Oreo cookies which are then coated in delicious Cadbury chocolate and placed on a handy stick.
It’s as playful as Oreo and as indulgent as Cadbury creating a winning combination, not only given that indulgent sticks are the biggest sector within the category, but the Oreo Stick Sandwich introduces a new level of innovation into the market with its unique concept. And, at only 185kcal per stick, it’s set to get hearts racing across the UK.
Brunhilde VanAntwerp, UK head of marketing at Froneri, comments: “With the Oreo ice cream sandwich being such a hit we wanted to see what else we could do to excite Oreo fans. The new Oreo Stick Sandwich is a sector-changing launch which appeals to a wide target audience given the combination of brand recognition, indulgent taste combinations and ease of enjoyment.”
The Oreo Stick Sandwich is available in a multipack of four with an RRP of £3. It will be stocked at ASDA from 23 January with a nationwide rollout planned for summer 2020.
The launch will be supported by an above the line outdoor and digital campaign as well as in store activation