Calling all creme egg fans, do we have news for you? Froneri has expanded their unique ice cream offering with the Creme Egg Cone featuring creme egg flavoured ice cream, a gooey centre and Cadbury chocolate pieces.
With the Creme Egg ice cream brand experiencing healthy growth and Cadbury now having the second highest household penetration within ice cream2 this launch capitalises on the nation’s love for the Cadbury favourite by introducing a new offering to the market. This also comes at a time when Cadbury is growing strongly ahead of the total market.
What’s more, with ice cream consumption on the rise YOY during the Easter period, and cones appearing to be a particular favourite4, the Creme Egg Cone is set to appeal to a wide audience at this peak time.
Brunhilde van Antwerp, UK head of marketing at Froneri, comments: “We’re really excited to have launched the Creme Egg Cone ahead of the Easter season to give egg lovers a deliciously gooey new treat to enjoy with friends and family. The new cone joins an already hugely popular range of Creme Egg goodies including the ice cream tub and stick, so there’s an option for everyone to get their Creme Egg fix this Easter.”
The launch of the Creme Egg Cone is being supported through social and digital channels with the product now available nationwide in multipacks of four with an RRP of £3.