Funky Soap Shop sees sales jump by two thirds with optimised web store


Funky Soap Shop has seen sales jump by two thirds after optimising its web store to create a smoother customer journey. 

The hair and skin care retailer, whose products regularly feature in consumer magazines including Vogue and Stylist, produces its range entirely from natural ingredients. It reported that turnover was 69% higher in the first half of 2019 compared to the same period the previous year.  

Traffic to also increased by 65% over the first six months of this year.  

Founded in 2014, Funky Soap Shop is partnering with ecommerce specialist Oxatis Group, to develop its online presence as the business grows. The retailer has  implemented prebuilt functionalities to hone the customer experience – a loyalty programme will encourage repeat orders, while a currency converter is helping international shoppers to place orders more easily. Bespoke technology enables orders to automatically feed into Royal Mail.  

“Consumers are increasingly seeking out chemical-free beauty products that are kind to the planet, so we wanted to ensure our website was fully optimised to meet this demand,” said Anni Kriesche, founder and director of Funky Soap Shop. “The platform’s versatility means we can quickly update the site with new features, freeing up time to focus on other areas of our business such as creating new ranges.” 

The retailer plans to upgrade its mobile site with Oxatis Group’s Progressive Web App technology later this year, given sales from the channel currently account for almost 40% of transactions. It is also looking to launch a separate website for wholesale orders on the ecommerce platform. 

“Funky Soap Shop is well-positioned to serve the growing market for environmentally-minded beauty products and packaging,” said Marc Schillaci, CEO of Oxatis Group. ”Agile ecommerce technology has allowed it to move seamlessly from start-up to successful business.”